To promote their newest product, WD-40 EZ-REACH, WD-40 engaged the services of Signature Series Group and InstaActiv to showcase this great new product to thousands of fans trackside at the WD-40 Phillip Island 500 Supercars event.
One of the smaller events on the Supercars calendar, Phillip Island typically attracts less than 30,000 people through the gates over a three day period. Not a huge crowd, so they used InstaActiv in conjunction with an array of activation tactics managed by the team at Signature Series Group to amplify their brand message! We will let the results speak for themselves
41,393 unique people reached
65,198 brand impressions
Check out more great #wd40ezreach images on Instagram
For more information on how the team at Signature Series Group can help activate your brand please check out their website HERE