Red Rooster joined the Virgin Australia Supercars Championship in 2016 as an 'Official Series Partner' to help promote their new delivery service.
With an array of assets at their disposal they were unsure how to best leverage their involvement. How do we engage with fans beyond selling then chicken and chips at the track? How do we give them a fun experience but still 'drive' home our delivery message?
Enter InstaActiv....implemented at the Townsville, Sydney, Bathurst and Gold Coast Supercar events throughout 2016, again the campaign was a huge success with plenty of happy snaps captured!
#RedRoosterDelivery Results (4 Events)
2,371 photo's captured and uploaded to Instagram
Over 176,708 unique people reached
Over 264,853 additional brand impressions
Check out more great #RedRoosterDelivery images on Instagram
For more information on how the team at Signature Series Group can help activate your brand please check out their website HERE