As the naming rights sponsor of arguably Australia's largest sporting event, the Santos Tour Down Under. Santos wanted a way to engage with over 750,000 cycling fans both out on the road during stages as well as at their marquee in the event village.
With a roaming team of promotional staff out on course spreading the InstaActiv message along with our expert events team in the village it was a huge success and most importantly captured memories to cherish for a lifetime for over 1,000 fans.
1,196 Photos captured and uploaded over 9 days
204,165 unique people reached
567,118 additional brand impressions created!
Check out more great #SantosTDU2017 images on Instagram
For more information on how the team at Signature Series Group can help activate your brand please check out their website HERE